Press Release: Ariva Fine Jewelry Introduces Echo Collection.


Ariva Fine Jewelry, a division of Pranda Group, has launched an iconic new collection of sterling-silver jewelry, Echo™. From bold silhouettes to petite dimensional-designs, with diamond accents, high-polish sculptural sterling silver defines the Echo Collection.

The new Echo Collection presents a strong contrast to the signature textured sterling-silver of the Silk™ Collection. Under the creative direction of Debra Puzio, the Ariva brand is stretching its canvas to include four very distinct collections.
Ariva Fine Jewelry continues to expand its core Silk Collection, which draws textural-inspiration from the unique beauty of the Thai silk industry. The largest of the three collections, Silk styling uses accents of 18-karat gold, brilliant gemstones and diamonds.
The Rittenhouse™ Collection, which premiered in January, features unique sterling-silver and rose-gold plated designs created with woven Milanese style mesh chain. Silk, Rittenhouse and Echo blend beautifully and can be worn together as complementary pieces.
Ariva’s fourth collection, East™, a provenance brand which is a romantic, floral-tribute to the femininity of Thailand, will premier at JCK Las Vegas.
“I see this as a perfect choice for bridal or special occasion jewelry. Carefully articulated sterling silver flowers, butterflies and mythical birds embellished with diamonds and gemstones are some of the details you will find in this very special collection,” explained Puzio, who has a personal love of the Thai culture.
Each of Ariva’s collections of sterling silver jewelry is curated for the woman who prefers versatility and distinction in her style.

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