Damas, a leading international jewellery and watch retailer, yesterday unveiled its ‘New Trends’ jewellery collections in Qatar, which includes five new styles based on insights about emerging global trends and consumer preferences.
The ‘New Trends’ collections, which are a mix of gold, pearls and diamonds, reflect the demand- for jewellery that is light, beautiful and subtle perfect for summer.
Abdullah Meshal, Damas Country Manager Qatar, said: “As the leading jewellery retailer in the Middle East, Damas has always been the leading trendsetter in the region. There is a completely new- feel to these collections, which have been crafted with the consumer in mind. We know that with the onset of summer and the travel season approaching, ladies want jewellery that is fresh, light and fun, which are the characteristics that embody these collections.
The three-piece set from the Kiku pearl collection comprises a necklace, bracelet and earrings. Gold beads are placed in between each of the white freshwater pearls that add- elegance and timeless beauty. The Kiku collection complements any type of outfit whether it is formal or casual because of its sophistication.
All the summer colors in one great collection are found in the four-piece Gold Collection butterfly-themed set. The necklace, ring, bracelet and earrings are made of 18kt gold adorned in youthful enamel colors that add a summer touch to its already trendy feel.
The beauty of the half-eternity Diamond Ring Collection is not just because there are seven diamond stones on the 18kt ring but because of the way the diamonds are set, whereby the look of the- diamonds are enhanced. The centre diamond is slightly bigger and elevated completing the look that represents great value for money. To add a touch of romance, tiny hearts are designed on the sides of the diamonds giving it a youthful look.
The Fulla Diamond Collection is perfect gift for birthdays for the little ones. The Fulla collection is always- popular amongst the younger generation but the new collection is unique because of its integration of the latest style for children. The three-piece Fulla set comes with a necklace, earrings and bracelet.
The Harmony Collection design is elegant and modern bringing the latest style and creating a beautiful 22kt yellow gold masterpiece. An all-gold ensemble which is modern, stylish and versatile the collection can be worn to suit tradition, casual and formal- attires.
Damas has 16 stores throughout Qatar.
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